Head - Marketing
Entigrity is looking for Head Marketing who loves to
experiment and become successful with various marketing
and branding strategies and initiatives. Taking companies marketing to the next level is going to be to core responsibility
of the positions. Agency background is strongly recommended.
- Define a comprehensive growth marketing plan and drive its execution
- Build, manage and
optimize organic inbound lead generation campaigns with advertising
media companies, and others based on data-driven hypotheses,
- Uncover new marketing opportunities and optimize existing performance.
- Promote our short and long-form content to existing and new audiences.
- Determine creative strategy, and design other assets to support your campaigns.
- Working in collaboration with Sales & Marketing team of 2 divisions Entigrity & myCPE for Sales & Marketing
areas like email campaigns, social media, user traffic, webinars, podcast, conference and tradeshow marketing
and tapping and maximizing all the avenues of sales and marketing.
- Monitor key performance
indicators, make data-driven recommendations and advocate for internal
required to drive the continued member growth via their respective marketing channel(s)
Designing, Building & Implementing new ideas, stories, content around
offerings and target audience.
- Ongoing analysis of
performance - clicks, views, etc, as well as report on earned media
targets including company
and brand awareness goals through weekly, monthly and quarterly reports
- Grow and optimize current online marketing channels, including SEO, Social, and contents amongst others.
- Test new online marketing channels, including Direct Buys, Podcasts, Webinars.
- Develop, test, and measure integrated marketing campaigns
- Grow our user base and increase awareness of the Acquire brand in a fun, creative and informative ways.
· Build sales enablement and
marketing content in the form of sales plays, messaging guides, presentations,
articles, press releases, blog posts, digital assets and web
- Work with a team of content writers, designers, developers and sales professionals.
· Identify customer needs, key
personas, market trends/competitive landscape and build differentiated Build
content for Web,
Community and Social Media properties
· Understanding of the art of storytelling to Blogs, Podcast, Videos etc.
- 5+ of experience in Digital marketing
- Core experience of leading & working with Sales & Marketing teams of diverse domain
- Experience in growth hacking
- Experience with
marketing automation platforms like HubSpot, Experience with Google
Analytics paid search and paid
social marketing channels
- Ability to distill complex information into simple and meaningful insights and messaging and building narratives.
Preference (Not Compulsion)
· Working Experience in Accounting or Finance Domain.
· Cultural & working experience for Industries Outsourcing/Offshoring/International Clients Service etc.
· Agency of Advertising background with experience of working on multiple accounts. (Marcom)
What is in it for you?
We are growing rapidly into our domain and You will have the opportunity
to interact with and work alongside driven executives
and gain exposure to the workflows and day-to-day activities of employees at all levels and roles across. This is a global position
i.e. for all the 4 regions that we are expanding too US, UK, CA and AU. More importantly if you are entrepreneurial, focused and
self-driven professional this could translate into a very strategic opportunity.
About Entigrity: Entigrity Group has 2 divisions 1 of Entigrity offshore staffing and other one is myCPE.
About Entigrity Offshore Staffing: 𝐄𝐍𝐓𝐈𝐆𝐑𝐈𝐓𝐘 is a
New York based company that provides #𝐨𝐟𝐟𝐬𝐡𝐨𝐫𝐞𝐬𝐭𝐚𝐟𝐟𝐢𝐧𝐠 to
firms, CPAs, EAs and Tax Professionals. #𝟏 challenge that accounting industry has been facing is staffing. We have been helping
𝟓𝟎𝟎+ 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐦𝐬 by providing them with offshore staffing solutions. We help accounting firms hire 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙣𝙩𝙨, 𝙖𝙪𝙙𝙞𝙩𝙤𝙧𝙨,
𝙗𝙤𝙤𝙠𝙠𝙚𝙚𝙥𝙚𝙧𝙨, 𝙩𝙖𝙭 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙣𝙩𝙨, 𝙩𝙖𝙭 𝙨𝙚𝙣𝙞𝙤𝙧𝙨, 𝙖𝙘𝙘𝙤𝙪𝙣𝙩 𝙨𝙚𝙣𝙞𝙤𝙧𝙨 or any other staff position. We have stayed focused on US
market till now. But now we are expanding this year to Australia, Canada, New Zealand and UK. Also find enclosed our corporate
About myCPE: myCPE is a dedicated
online continuing education webinar platform with an outreach of 1M+ CPAs,
CFOs, Controllers, Accountants, Tax and Finance Professionals. These professionals come to our platform to earn their Continuing
education credits as we are NASBA & IRS approved. We are online CPE provider in United States and 1st mobile CPE provider.
We are expanding our operations in other countries like Canada, Australia and United Kingdom in space of professional
accounting and finance education. Online education is provide via self-study videos and live webinars. We have 300+ Speakers,
Presenters and Companies associated with us. We are rapidly growing and expanding our operations, in less than 50 months of
our existence our group has reached from 4 people company to size of 280+ team members.
Here is a link to our website and company presentation.
We are rapidly
growing and expanding our operations, in less than 50 months of our existence
we have reached from 4 people
company to size of 280+ team members.
General Company Benefits & Policies. (Subject to company regulations)
· Medical Coverage for the Self & Family.
· Drop facility for Night Shift.
· Dinner provided.
· Lower tax deductions.
· ESOPs, Car.
· Maternity or Paternity Benefits as per law
· PF, ESI benefits as per law
· 5 Days workingCompany Outings etc